Jay Z — alongside mayor Eric Garcetti, Budweiser vice president Brian Perkins, Live Nation CEO Michael Rapino, Los Angeles City Council President Herb Wesson and President and CEO United Way of Greater Los Angeles Elise Buik — has announced The Budweiser Made In America festival is expanding to Los Angeles.
Taking place this Labor Day Weekend, Budweiser Made In America will also be the first festival to operate simultaneously on both U.S. coasts. Official lineups for both festivals are expected in early May. Performances from both festivals will also be live streamed by Budweiser.
As details are finalized over the new couple weeks, Budweiser’s Perkins says that each festival will be distinct and unique to its respective city. Los Angeles, for example, is a city whose population is 40-45% Hispanic. “That’s not the case in Philadelphia,” he told Billboard. “You’re going to see that manifest itself in food options, certain artists, the way that we talk about the festival, the way that we advertise the festival. It has to be meaningful to the city otherwise we wouldn’t do it.”
Jay Z took a obvious dig at Coachella saying that he wants to create a festival that brings together diverse musical genres, where “all walks of life and all people can come, and it’s in the city and it’s not some far-off place that you can’t get to - no disrespect to any other festivals.”
We will continue to update with more details on the festival as they become available.